Media Interviews

      • Ensure that the appropriate Public Information Officer or the local Public Affairs office is aware of media visits.
      • Be prepared. Know the facts. Develop a few key messages and deliver them. Prepare responses to potential tough questions. If possible, talk to reporter beforehand to get an idea of subjects, direction, and slant of the interview.
      • Be concise. Give simple answers (10-20 seconds), and when you’re done, be quiet. If you botch the answer, simply ask to start again.
      • Be honest, personable, professional, presentable (remove sunglasses and hats).
      • Look at the reporter, not the camera.
      • Ensure media are escorted and wearing PPE when going to the fireline or hazardous sites.
      • NEVER talk “off the record,” exaggerate, or try to be cute or funny.
      • DON’T guess or speculate or say “no comment.”
      • Either explain why you can’t answer the question or offer to track down the answer.
      • DON’T disagree with the reporter. Instead, tactfully and immediately clarify and correct the information.
      • DON’T speak for other agencies or offices.
      • DON’T use jargon or acronyms.
  • California Penal Code 409
  • Community Notice
  • Media Advisory (Sample)
  • Media Access Laws
  • Media Access to Forest Service Aircraft
  • PIO 209 Daily Activity Report
  • PIO Transition Form
  • Preparing News Articles
  • Road and Burn Out Advisory